If you thought men grooming and styling was a fad, think again. Styling has been a trend since ancient years, and every style has a different meaning and statement in various parts of the world. In response to this market, Tarun Saraf founded Mancode.
Tarun has tossed between various jobs PAN India for over 15 years. His core knowledge and understanding of cosmetics and branding are remarkable. During his job days, he felt that his job was hindering his far-sighted vision of taking the cosmetics and grooming industry to the next level. Therefore, in 2019, he decided to take the leap of faith and started with Mancode.
According to his research, the grooming industry targeted over 28 million users and had a market value of Rs 2,500 crore. Mancode was created in response to a need to introduce products that are specifically designed to care for one’s grooming and style.
In terms of chemical composition, there is a significant difference between regular men’s self-care products and what Mancode offers.
Tarun discovered that educating customers on the importance of beard grooming products was difficult. However, he discovered that many young men are extremely conscious of their appearance and believe it is essential to groom themselves, as well as be more open to trying new and effective products. Not only this, Tarun intends to make sure that the trust between Mancode and customers stays intact, and he works hard towards it.
All Mancode products are made by using natural and organic ingredients. They are safe, natural, and 100% toxin-free grooming products and an excellent add-on to toxin-free beard, skin, hair, and oral care journey. Beard growth oil, activated teeth whitening powder, refreshing cold menthol soap, hair fall shampoo, and intimate hygiene wash are some of the popular products of Mancode. Mancode is constantly innovating and expanding its product line to meet the needs of its customers. There is an online presence for the platform, and it also intends to expand the Mancode product portfolio.
In a conversation with him, Tarun revealed that he wants to dip his hands more into the perfumery industry. After Mancode, he introduced La French perfumes, which delivers classic and elegant fragrances. Suitable for all occasions, Tarun created La French as a product that customers can use as a daily routine or office wear. Today La French perfumes are available on top eCommerce websites and are ranked as the bestselling products.
His industrial expertise and top-notch team are working towards creating more fragrances and products that can speak and connect with the customers.